Pricing books, especially eBooks, is something of a challenge. There are a lot of blog posts and articles written about it, because it seems to be a common question. I know it was for me, and actually, I still sometimes wonder if I’ve priced my eBooks just right.
There are some guides out there about pricing according to the number of words, but this is mostly for fiction. Experienced writers seem to agree that people are willing to pay more for nonfiction, because of the perceived usefulness of the information. That made sense to me, but I’ve been wondering lately if that’s really true.
I’m saying this because of a number of customer reviews that state that $0.99 or $1.99 is overpriced for information that can be found for “free” on the internet. In spite of that, I think part of the problem is that the consumer knows there are no print costs involved in producing an eBook. Unfortunately, they place little or no value on the author’s time. When I consider the number of hours I spend researching (both on the internet and off), sorting through and organizing the information, writing, creating a glossary and list of resources, and then putting it together in a thorough, logical, and easily accessible manner, I’m more than a little amazed. I’d be willing to go toe to toe with most of what’s free on the internet, confident that I’ve produced a more useful product.
A fellow homestead writer has turned to writing fiction because, she says, it sells better than her homestead eBooks. Considering the popularity of homesteading, this makes me wonder if people are really willing to pay more for useful information; perhaps people are willing to pay more for entertainment.
I do find that my How To Bake Without Baking Powder sells more print copies than electronic. To me, this makes sense, because useful information keeps better as hard copy. It’s physical location (my bookshelves) makes it easy to find, I don’t have to recharge anything to read it, and there’s no worry of losing the information if my device goes.
So what’s the answer to the question? Is good information worth paying for? I suspect the answer is subjective, but I’d be interested in your opinion.